Patent Avoidance: The Cheap Copy That Doesn’t Work

Patent Avoidance: The Cheap Copy That Doesn’t Work

Just Because It’s Cheaper Doesn’t Mean It’s Better

You’ve seen two versions of the same ingredient:

  • One costs $100/kg
  • One costs $10/kg

Why such a big difference? Because the expensive one is patented, tested, and proven. The cheap one? A knockoff. This is patent avoidance — using a cheaper, unproven version to avoid paying royalties… and cutting corners on efficacy.


🔍 What Is Patent Avoidance?

Selling a generic substitute for a patented ingredient — even though it hasn’t been studied or proven to work the same way.

Example:

  • Suntheanine® is patented, made via enzymatic fermentation, identical to tea-derived L-Theanine
  • Generic L-Theanine is often synthetic, racemic mix (D/L-forms), not fully bioavailable

But both are labeled “L-Theanine.”


🧪 How Companies Do It

  • Use synthetic PQQ instead of fermentation-derived BioPQQ®
  • Use magnesium glycinate instead of magnesium L-threonate (Magtein®) — even though only Magtein® raises brain magnesium
  • Use standard MCT oil instead of 99% pure C8 powder

They save 50–80% on cost — but you lose the benefit.


🚪 How They Get Away With It

  • The names are similar or identical
  • No regulation on sourcing or manufacturing methods
  • Patents protect the process, not the name

So anyone can use the word — even if it’s not the real thing.


🔴 Red Flag to Watch For

❗ If a product uses a premium ingredient (like Suntheanine®, Magtein®, BioPQQ®) but doesn’t display the trademark symbol (®) — it’s not the real one.

Look for:

  • Suntheanine® (not just “L-Theanine”)
  • Magtein®
  • BioPQQ®
  • Only these have human trial backing.

⚖️ Real Example: Mitsubishi vs. Generic PQQ Suppliers (Ongoing)

Mitsubishi Gas Chemical, the inventor of BioPQQ®, has pursued legal action globally against suppliers selling unauthorized PQQ that doesn’t meet purity or safety standards. They’ve issued cease-and-desist letters and protected their patent rights.

✅ Status: Ongoing enforcement. Confirms BioPQQ® is distinct and protected.

Reading next

Study Hijacking: When “Science-Backed” Isn’t Backed By Your Product

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