Patent Avoidance: The Cheap Copy That Doesn’t Work
Just Because It’s Cheaper Doesn’t Mean It’s Better You’ve seen two versions of the same ingredient: One costs $100/kg One costs $10/kg Why such a big difference? Because the expensive one is pate...
Study Hijacking: When “Science-Backed” Isn’t Backed By Your Product
Just Because a Study Exists Doesn’t Mean Your Supplement Works You’ve seen it: “Clinically proven to boost focus!” But did the study use the same ingredient? Same dose? Same delivery? Probably not....
Dose Undercutting: When “Just Enough” Means “Not Enough”
You Can’t Cut Corners on Science Imagine your car needs 10 liters of fuel to reach your destination. But someone gives you 2 liters and says: “You’re fueled up!” That’s dose undercutting — giving y...
Form Invalidation: Why “L-Theanine” Isn’t Always L-Theanine
Just Because It Says “Suntheanine®” Doesn’t Mean It Is Suntheanine® You’ll see labels like: “With Suntheanine®!” But check the fine print — sometimes, it’s not even in the formula. Or worse — they ...
What Is Token Dosing? (And Why It’s Everywhere)
But what they don’t tell you? The amount is so tiny, it might as well not be there. This is called ingredient doping — and it’s one of the most common tricks in the supplement world.
MCT Oil Gave Me Gas. So What’s the Cleaner Alternative?
You tried Bulletproof coffee for clean energy. But instead of flow state, you got bloating, reflux, and bathroom emergencies. You’re not alone. Many people experience digestive discomfort from MCT ...